“Erica’s work exceeded my expectations. I found she really understood what we wanted to get across in our marketing & branding. I learned about the creative process of a designer, and I learned that simpler is better than complicated, in the way of design. My favourite part was working together on the brand itself, seeing the iterations and progression since we started working together. We’ve had a lot of comments about how people like the new look!”
JASMINE BOTTO, THE BOTTO TEAM
Jasmine and Grant Botto are a Reality team in North Vancouver with over 25 years experience in Real Estate. They have a reputation for providing high quality service with strong ties to their community, especially in Lynn Valley.
The Botto Team were looking to update their visual identity including logo, business cards, post cards, and more. Their marketing materials are distributed throughout neighbourhoods, at community events, email newsletters, and newspaper advertising. Their goal was to connect with their potential clients via paper advertising methods.
The result was a black and white logo creating a more distinguished look for the team. The rebrand took about 3 months and the result is a more consistent look across their touch points with their clients in the community. We are currently updating more marketing materials as new community events arise.